Stop attempting to learn from books. Unless you are indeed a Marketing Consultant or marketing coach, then marketing is not your area of expertise, focus on what you do best. Consumers today have become very savvy, they know what they want and do not want. Your job, in addition to running your company everyday, is to market your product or service in such a way that it makes folks want to purchase what you are selling. This is not an easy task to do if you do not have the marketing knowledge to ...
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