As for the link cheaters, in the interest of internet honesty and reasonable play, web designers who use a reciprocal link exchange need to follow the arrangement. That suggests including the other party's link to your site. , if someone links to you you need to honor the link exchange and reciprocate.. Or, if you have chosen not to reciprocate at least have the expert courtesy to email the other party stating that their link has not been accepted. Or, if you don't discover your link ...
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